CARTA HOLDINGS Branding

Client: CARTA HOLDINGS, INC.

Role: Planning, ArtDirection, Design, Development

Date: Aug 2023

Overview

Advancing as a catalyst in digital marketing.

CARTA HOLDINGS Inc. has revitalized its corporate brand as it diversifies its digital-based businesses. SHIFTBRAIN was entrusted with crafting the corporate logo and logo animation, as well as refreshing the corporate website.

Insight

Communicating a new philosophy internally and externally.

Formed from the merger of VOYAGE GROUP and Cyber Communications in 2019, CARTA HOLDINGS was launched with new missions and values to meet future challenges. The corporate brand refresh was initiated to visually express the company’s stance and values.

Idea

Manifesting strength and integrity to lead the industry.

The logo visually encapsulates the company’s aspiration to be a platform that promotes evolution, symbolizing the collaboration and convergence of the merging entities. The logo animation introduces a spiral DNA-like feature, while the logotype strongly represents the company’s foundational integrity with a classic font and color scheme.

The corporate website integrates cutting-edge visuals while ensuring clarity and sincerity through contrasting elements and fonts that reflect the logo, meticulously promoting the company’s charm, strengths, and aspirational future from the core values of its operations.