We conducted a rebranding for Welleg, a 95-year-old footwear manufacturer in Kagawa Prefecture. SHIFTBRAIN produced for Welleg its new logo, corporate statement, brand page for E-commerce sites, business cards, cartons, flyers, posters, credo, and corporate website.

For 40 years since its launch, the magazine “BRUTUS” has been a patchwork compilation of the times, so as to become a textbook for pop culture.
We have worked at renewing the web version of “BRUTUS.jp”, in order to turn the editing power that has been built up in the pages of the magazine so far, into a medium that allows us to experience new things, by making full use of methods of expression that could not be achieved using paper.

We have created a website for the investment fund “AQM²”, whose main service is investing in the stock market and private equity. We were in charge of everything from defining the personality of the brand and the design principles based on it, to CG production, and the design and implementation of the site.

When interior design company DRAFT launched a new office furniture brand, we were in charge of the brand name, logo, and website. We designed and animated the brand name, logo, and website to make the brand’s philosophy and products easy to understand and appealing.

Largo, Inc., an interior finishing, store design, and design company, launched a new brand’s secondary line, and we were in charge of creating the brand’s naming, logo, and service website.

The Nihon Keizai Shimbun (Nikkei) serves as the Japan representative office of the Cannes Lions International Festival of Creativity, which is held every June.
Due to the impact of the COVID-19, 2020’s festival was canceled.
We collaborated in the creation of the “LIONS GOOD NEWS 2020” website, which introduces creative examples from the COVID-19 pandemic in relation to the 10 years of Cannes PR Lions awards.

We were in charge of producing a special website commemorating the 20th anniversary since the foundation of FOURDIGIT, and an in-house commemorative booklet connected to it. After that, the transcripts and images made here branched out into other various measures such as in setting up electronic billboards for offices, holding events, and producing original goods, etc.

DRAFT Inc. is an architecture and space design company. They recently teamed up with a general real estate company, Sun Frontier Fudousan Co., Ltd., and we created a service website for their new office building brand “+SHIFT”.

This is a rebranding project for BitStar, a company engaged in creative (influential) production, advertising, and content business. The primary objective is to organize the businesses that have been developed in different tones and manners, and to bring a sense of unity to the way they are perceived by the public. To achieve this, we first formulated a logo and tagline. The logo and tagline are based on the company’s stance of shining a light on all kinds of creators and accelerating their brilliance, and are incorporated into the design, content, and animation.

As part of the branding process for Livesense Corporation, we were in charge of creating the corporate site, recruitment site, and company brochure. The corporate site and the recruitment site have different tones, while fostering a relevant brand image.

MasterVisions Inc. provides technology for 360° free-viewpoint video. We were in charge of creating the corporate website and designing the logo, when the company changed to their new name.

Good Life Co., Ltd. does all kinds of business project management related to offices such as relocation and design. By focusing appeal on the one point of ‘partnership with customers’, we aimed to clearly differentiate ourselves from other companies in the same industry that claim to have the best design. We have applied this policy to everything, such as CI, website content, and production.

We have created the brand website for “FACT FASHION”, a project to create new clothes, based on the truth (FACT) that for various reasons there are people who have, until this point, been unable to enjoy fashion. On this brand website, we also presented a collection born out of the FACTs about a patient with psoriasis, a non-infectious skin disease.

Misato Town in Shimane Prefecture is a small town with a population of 4600. This is a rebranding project to promote the town to the outside world. The project started with a request to create the world’s best website in order to increase the number of people who are interested in the town, and in addition to the website, we supported various activities such as renewing the business cards of the town office staff, distributing tabloids throughout the town, and holding a photo exhibition.

LARGO designs spaces for beauty salons, restaurants, and offices. With the renewal of their corporate site, we took the opportunity to renew their logo, business cards, envelopes, files, receipts, company pamphlets, and other tools, as well as the video used on the site.

Since 2017, we have supported Denso Corporation in the production of their website and digital signage. We provide creativity that maximizes the company’s brand elements while further expanding its worldview.

We created an installation based on the concept of ‘HELLO SYNCHRONICITY’, which is the theme of JAPAN FACTORY@SXSW 2017. Express the boundary between ‘digital and real’ with Kinect, a projector, a contactable screen, and minimal equipment. It was set up as interactive content.

Create a site for our brand ‘hair make ONE’ which is a hair salon that has expanded to have many stores, mainly around Kanagawa.
In addition to having the identity of a salon that is close with its customers, which is also expressed in the newly developed concept of our brand ‘ONE ON ONE STYLING’, we have realized a design that makes you feel the elegance and boldness that the brand is aiming for.
In addition, a new recruitment page has been set up. We have tried to provide content that would encourage job seekers, by communicating about the substantial benefits and welfare for employees, and the actual atmosphere for the stylists that work here.

We have renewed the corporate website and recruitment website of MERPAY Corporation. Based on the payment service, MERPAY is expanding its business field to various financial services, which is expressed by the slogan “MERPAY’s money will change the futur” and CG animation.
On the recruitment website, the tone of the visuals and copy is unified, with the slogan “Let’s change Japan’s money together” and visuals of MERPAY staff members to show the real MERPAY today, struggling to change the world.

We have created the logo, business cards, and corporate website for showdot, which has welcomed a new start, making a success of Japan’s biggest events.

The School of Earth and Environmental Sciences at Rissho University has a particularly niche field of study, and its biggest challenge is that people think it is “unfamiliar” or “uninteresting”. However, “everything in the world is a subject of research,” the professor said with a smile. The trivial events of our daily lives are overlaid with various circumstances, such as the natural environment, social structure, international relations, history, culture, urban structure, and economic conditions. The site design is divided into five parts of the “?” symbol, which always comes to mind when studying, and colors are used to associate the departments. Our goal was to create a website that communicates to students in an easy-to-understand manner the fun of learning, which can be transformed into a different discipline depending on the combination of different parts.

We have renewed the corporate website of Nikken Housing System Corporation, which celebrated its 50th anniversary in 2020, to embody the principle of fluidity and immutability, as in Haiku poetry. Due to COVID-19, there is a renewed interest in the way “housing” ought to be, and as a design company with a long history and high level of expertise, we are looking at what we should and should not change. This project, which lasted about eight months, aimed to express the new Nikken Housing System by taking a hard look at its corporate DNA.

In order to express the company’s commitment to “not only creating buildings but also enriching people’s lives,” we created a visual in which the word “Living” appears as a collection of abstract buildings. By combining organic objects and shadows, we created a sense of air and warmth, and designed the entire website to be a single space.

In an effort to change the industrial structure of small business, Branu is developing digital solutions and an industry cloud specialized for the construction industry.
The company has undergone a major business transformation over the past few years, and wanted to refresh its brand. Based on the innovation and vitality that has remained unchanged since the company’s founding, we created the logo, tagline, and original fonts that form the foundation of the company. We collaborated with Paul van Excite, a Dutch lettering designer, for the logo design and Mr. Morita of SONICJAM for the illustrations, and developed business cards, envelopes, paper bags, and the corporate website.

The corporate website of Goodpatch Corporation went public in June 2020. We aimed for a unique renewal that was appropriate for the IPO of an unparalleled design company in the world.

We have created a special website and short drama consisting of 6 episodes, that puts the spotlight on people working in the mobile game industry, showing them devoting themselves to game development every day, and aiming to launch as a team. The setting of the drama is the game developer company ‘gloops’, and the members that work there who have various backgrounds and ideas are struggling with passion every day, to make a game that nobody has ever seen before and is ‘one step ahead of the times,’ and a work that leaves its mark on the industry.

We were in charge of creating a website for ‘Soup Stock Tokyo’, a store that specializes in soup with the concept of ‘eating soup’. We did ‘website design based on user trends seen from the website analysis’, and ‘Component-oriented design and development”, etc.

EggForward is the world’s only human resource development company that provides management, business, organizational, and human resource strategy consulting as well as human resource development. For the renewal of their corporate website, we helped them redesign their logo and tagline. We visualized and verbalized the core idea of “creating a starting point for maximizing the potential of people, organizations, and society, and making it ripple outward,” and integrated it into the information design, design, and animation of the corporate site.

We have created a promotion site for the matching app ‘CROSS ME’ that turns passing someone into love. We explain how to use this app through a story beginning from when a man and a woman pass each other in the city, to when they meet. In addition, the concept of this application, ‘passing one another’, has also been incorporated into the production of the website, providing different experiences for each user so if it’s a male part there are vertical transitions, and for female parts, horizontal transitions. Please come and experience the wonderful encounters born out of ‘passing one another’.

We were in charge of the renewal of the corporate site for REALGATE INC, which develops projects for restoring old real estate.
REALGATE turns old, small and medium-sized real estate that tends to lose its competitive edge and individuality due to deterioration from aging, back into real estate that is highly profitable, by finding the individuality of each building, and providing a workplace with various specifications that fits the working style of recent years. The theme of “being reborn” has become appropriate branding for such a business as REALGATE.

JAL STEAM SCHOOL is one of the new educational programs of ‘SORAIKU®’ that thinks about the future through the sky, centered around STEAM education conducted by Japan Airlines Co., Ltd. This time, we have created a promotion website to recruit participants for this program. In the website’s background, the model airplane that is actually used in the program is expressed using WebGL. We were aiming to create a website where you can feel the program’s atmosphere even from the website, by scattering in designs and animations that match SCHOOL’s policy and stance.

We were in charge of branding and various communications for the launch of “Hassyadai Resort”, a service provided by HASSYADAI FACTORY, a DMM Group company. We provided consistent brand building services from the formulation of the communication strategy, various VIs, photography and video materials, copywriting, and website production.