We renewed the corporate site for Harajuku Sun-Ad Co., Ltd., which specializes in crafting ideal relationships between brands, society, and users.
This renewal was a collaborative project between two creative teams: Shiftbrain handled the art direction and design, while the client was responsible for copywriting, photography, and video production.

The company is a creative agency that will celebrate its 50th anniversary in 2025, it has expanded its business areas and increased its staff in recent years to better address its clients’ diverse challenges. A complete renewal of the corporate site was necessary to accurately reflect the company’s current identity and share it with internal and external stakeholders.

The design concept is inspired by the “Spectrum” of the sun, which contains a wide range of wavelengths, as seen in a rainbow. We introduced a UI and animations that change in color and form, organically capturing the company’s attention to detail, unique perspectives, and playful spirit.
For content management, we created two approaches: one focused on the ability to update achievements quickly and another on diving deep into content. This allows the page design to be tailored to the specific needs of each project.
In this renewal, we conveyed the company’s charm—its fascinating identity, human touch, and other endearing qualities—through subtle animations. We also improved overall website navigation, enabling users to explore the challenges tackled and methods employed in each project seamlessly.