Recruit Corporate Site

Client: Recruit Co., Ltd.

Role: Planning, ArtDirection, Design

Date: Jun 2023

Overview

Creating a website to accompany evolution.

We revamped Recruit Co.’s corporate website and created a set of design guidelines for the website.
Since its establishment, Recruit has continued to provide new value to the work styles, lifestyles, and ways of life of many. We revamped the design and content of the website with the aim of not only clearly conveying Recruit’s projects and activities, which are updated on a daily basis, but also its fundamental “thoughts” and “passion”.
We also created website design guidelines to accompany Recruit’s evolution, with the goal of creating a website that can be updated while remaining firm to its principles.

Insight

Conveying both emotion and information.

Recruit continues to make progress from various angles and in various fields in their projects and activities, which are updated on a daily basis. Keeping in mind the need to create a website that clearly conveys these activities both emotionally and informatively, we worked on the emotional aspect in terms of design tone and manner, and the informational aspect in terms of the site’s information design, in order.

Idea

Deeper and in more detail.

From the perspective of emotion, we continued with input until we had a firm sense of the “thoughts” and “ideas” underpinning Recruit’s activities, and then worked with the client to carefully determine the direction of the new design based on references, one by one. Next, from the perspective of information, we gained a firm understanding of details such as project content, organizational structure, policies, and specific activities, and discussed with employees from various departments as to the best way to use the website in the future, as well as how they would like to use it to convey their ideas, designing a highly-detailed website that keeps in mind the present as well as the potential for future expansion.