We created the website and logo for the “JIKORIKAI Program,” a three-month coaching program to live one’s entire life passionately, as well as its operating company, “JIKORIKAI.” We provided total support, from information design as well as working and writing direction in order to convey the characteristics of this service to more people in an easy-to-understand manner to art direction that allows users to clearly understand the content while appealing to their emotions.

This project started when we received an order stating their desire to convey “the characteristics of the JIKORIKAI Program” to more customers. With the aim of [creating a website that can passionately convey the charms and enthusiasm of this service in a manner that is the easiest to understand], we designed it in a multifaceted manner, including the copy, text, and visuals.

We started by conducting interviews with the management, core members, alumni, and various people to understand the charms of the JIKORIKAI Program from multiple angles.
We then held workshops to design the site and exchange opinions on the direction of the design direction, aiming for an output that “brings out the personality” of JIKORIKAI through a deep understanding of its strengths and aspirations as a company, as well as its services.
This website was entirely designed with a focus on “what they value, what they are confident in, and what they like,” which form the basis of their service. Other than in terms of the characteristics of their service, we designed the content entirely on that axis, from the coaches’ profiles to the alumni interviews.

This renewal has accentuated what we value, excel at, and enjoy, thereby sharpening JIKORIKAI’s strengths and establishing the site and logo as a firm foundation for the brand. The color scheme, derived from the logo, was also adopted in a book published by Mr. Yagi, the company’s representative. Moreover, by unifying JIKORIKAI’s worldview, it has become easier for users to gain a deeper understanding of the brand.