PATHFINDER Branding
- Client
- AOI TYO Holdings Inc. Pathfinder Room
- Role
- ArtDirection, Design, Development
- Date
- Jun 2018
- Overview
-
Designing an attitude to face questions that have no answers.
Designing an attitude to face questions that have no answers.
We were in charge of brand design for PATHFINDER, an R&D team that exists within AOI TYO Holdings. As expressed in the name “PATHFINDER,” we devised a brand image inspired by the image of activities like space exploration, where there is a mission with no known answers.
The logomark took its motif from the mission patch, and the logotype was created using a custom font. Although no specific visuals exist, the logomark, logotype, and coloring express the brand’s worldview, and have expanded to be used on a variety of equipment, including business cards, stickers, letterheads, and websites.
Project team
- Masashi Fujiyoshi
- CDO / Art Director / Designer
- Ryohei Kamada
- External Advisor / Art Director
- Junichi Nishiyama
- Senior Interactive Designer
- Keitaro Suzuki
- Design Director,Designer
- Noboru Oikawa
- Designer
- Roming
- Designer
