PATHFINDER Branding

Client
AOI TYO Holdings Inc. Pathfinder Room
Role
ArtDirection, Design, Development
Date
Jun 2018

Overview

Designing an attitude to face questions that have no answers.

We were in charge of brand design for PATHFINDER, an R&D team that exists within AOI TYO Holdings. As expressed in the name “PATHFINDER,” we devised a brand image inspired by the image of activities like space exploration, where there is a mission with no known answers.
The logomark took its motif from the mission patch, and the logotype was created using a custom font. Although no specific visuals exist, the logomark, logotype, and coloring express the brand’s worldview, and have expanded to be used on a variety of equipment, including business cards, stickers, letterheads, and websites.

Project team

Masashi Fujiyoshi
Art Director / Designer
Ryohey Kamada
COO / Art Director / Senior Designer
Junichi Nishiyama
Senior Interactive Designer
Keitaro Suzuki
Design Director,Designer
Noboru Oikawa
Designer
Roming
Designer

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