showdot Group Branding

Client: showdot Group Branding

Role: Planning, Copy, Project Management

Date: Jun 2021

Overview

Shake off the image of being an "event production company".

We have created the logo, business cards, and corporate website for showdot, which has welcomed a new start, making a success of Japan’s biggest events.

Insight

Give shape to the culmination of the founder's life and work.

Do something different from others, and something that nobody else can do. For half of the founder, Mr. Muramatsu’s, life, these were policies that he constantly stuck to. For the future, he decided to devote his life to becoming independent in order to become a company totally about promotion that specializes in a wider range of fields, without being held back by the how. In this project, the clear goal was to give shape to those overflowing impulses and feelings.

Idea

Creative ideas that drive the impulses of the viewer.

For the logo, first set the corporate color from the brand image of each company in the group. However, we are using “dot” as a common motif for all of them, so that we don’t lose the sense of unity.
On the website, not only the entire transcript works, but also mechanisms where you can feel the level of commitment for independence, are scattered throughout the site. These include things like the motion when the bands filled in behind the letters or headlines appear, articles of conversations with partners, and photos with a rough tone, etc.