AQM² Brand Site

Client: AQM Squared Ltd.

Role: Planning, Copy, Project Management, ArtDirection, Design, Development

Date: Oct 2021

Overview

AI unleashes potential for investment.

We have created a website for the investment fund “AQM²”, whose main service is investing in the stock market and private equity. We were in charge of everything from defining the personality of the brand and the design principles based on it, to CG production, and the design and implementation of the site.

Insight

It has also been made to be used as an excellent presentation tool.

AQM2’s clients are individuals and institutional investors, looking for partners who they can trust to leave their valuable assets to. Taking into consideration that this website will be used as a presentation tool for clients, it has been designed so that explanations can be given seamlessly. We have planned creative ideas based on a brand personality that is clear, full of wit, and trustworthy.

Idea

Make finance interesting and easy to understand with 3DCG animation.

At the core of the presentation is the 3DCG animation of the service overview. From the story to the details of expression, we have worked things out after many in-depth discussions so that the world of finance, which is difficult to understand and difficult to imagine, can be made real without any contradictions, using metaphorical expressions. In addition, making the main part of the scroll simple maximizes the appeal of the animation to make it look better.