Suzukishouten Branding

Client: Suzukishouten Co., Ltd.

Role: Planning, Project Management, ArtDirection, Design

Date: Jan 2024

Overview

Rebranding achieved through the two-person three-legged race.

Suzuki Shouten Co., Ltd. is responsible for the development of corporate DX, focusing on system development. We are in charge of creating the logo, corporate website, and original characters. The planning and design are done by Shift Brain, while the implementation and photography are handled by the clients. This project embodies the “collaborative creation” that they value, where two parties work together like a three-legged race.

Insight

With the increasing number of companies claiming to support DX, where can we differentiate ourselves?

In the midst of rapid changes in the era, it is important not to just create one system and be done with it, but to continue working together with the client in a collaborative effort towards DX. Suzuki Shouten, which embraces the mission of “empowering challenging customers,” is a suitable partner for facing the essence of DX and building a good and long-lasting relationship. The main objective of this project was to create such an impression.

Idea

Explore expressions based on the keyword "uninterrupted connection."

First, on the top page, we designed a “seamless top page” by naturally placing the introduction section on the lower pages within the continuous text. In the lower pages, we include all kinds of information within the continuous text as a general rule. Additionally, when transitioning between pages, we pursued expressions that accelerate the concept throughout the entire site, such as incorporating smooth animations instead of switching screens.