LIONS GOOD NEWS 2020
- Client
- CANNES LIONS JAPAN
- Role
- Project Management, ArtDirection, Design, Development, Produce
- Date
- Nov 2020
- Overview
-
Read about the creative examples born of the COVID-19 disaster.
Read about the creative examples born of the COVID-19 disaster.
The Nihon Keizai Shimbun (Nikkei) serves as the Japan representative office of the Cannes Lions International Festival of Creativity, which is held every June.
Due to the impact of the COVID-19, 2020’s festival was canceled.
We collaborated in the creation of the “LIONS GOOD NEWS 2020” website, which introduces creative examples from the COVID-19 pandemic in relation to the 10 years of Cannes PR Lions awards.
- Insight
-
Timeless and diverse examples
Timeless and diverse examples
There were two main focuses in the design of the website: first, to express the diversity of the case studies that emerged from the special chaos of 2020, and the uniqueness of the perspectives that unraveled them. The other was to express the way in which 10 years of examples from the “past” have transcended time and brought context to the “present.
- Idea
-
The strength of graphic design and the depth of expression that only web design can provide
The strength of graphic design and the depth of expression that only web design can provide
The site contains 10 articles that are very readable. The site contains ten very readable articles, all of which use different fonts and colors to emphasize their uniqueness. The key element is a monochromatic flyer-like object that floats in the air, with examples from the past drifting further back. This sense of depth expresses the 10-year history of the Cannes PR Lions and the depth of the context in which it lives.
Awarded
- ADFEST
- Spikes Asia
- GOOD DESIGN AWARD
- Red Dot: Best of the Best — Red dot Award
- Site of the Day — Awwwards
- FWA of the Day — FWA
- Website of the Day — CSSDA
Project team
- Masaya Yamamoto
- COO / Creative Director
- Hiroki Miyamoto
- Art Director / Designer
- Masashi Fujiyoshi
- CDO / Art Director / Designer
- Wongeun Heo
- Senior Interactive Designer
- Mana Ohtake
- Project Manager
- Reietsu Hashimoto (Dentsu Inc.)
- Creative Director
- Tadashi Inokuchi (PR Consulting Dentsu Inc.)
- PR Planner