DENSO BrandSite,Digital Signage

Client
DENSO CORPORATION
Role
Planning, Project Management, ArtDirection, Design, Development
Date
May 2017

Overview

Brand website & digital signage

Since 2017, we have supported Denso Corporation in the production of their website and digital signage. We provide creativity that maximizes the company's brand elements while further expanding its worldview.

Insight

As the epicenter of the DENSO brand

DENSO's brand identity was renewed in 2017. The company needed a mechanism for communicating the meaning and background behind it, as well as the various activities that would expand beyond it, to its stakeholders. Starting with the launch of the brand website, we created various websites and digital signage at the entrance of the main building of the head office. We designed touch points to the DENSO brand in an intuitive and memorable way.

Idea

Online UX, Offline UX

In the brand website, dynamic and seamless page transitions are achieved by effectively using the key element "D-Cross". It conveys the world view of the brand without disrupting the user experience.
In the digital signage, it was necessary to pursue UX as a physical experience device in addition to the visual expression that is typical of DENSO. We carefully checked the visitors' purpose, line of sight, and length of stay to get hints for design, interaction, and equipment selection. Interaction using high-precision image sensors was also implemented to ensure smooth interest generation before visitors touch the signage and start viewing the contents.

Impact

An excellent branding produces diverse results.

This branding contributed to an increase in motivation within the company as well as an improvement to the quality of various products and the cost efficiency as a symbolic example that demonstrates the brand's future. In addition, by acquiring multiple awards, it became a target of benchmark by other companies and also created opportunities for interaction with others as an example of excellent branding.

Awarded

  • Site of the Day — CSSDA
  • Honorable Mention — Awwwards

Project team

Masaya Yamamoto
COO / Creative Director
Ryohey Kamada
Art Director / Senior Designer
Hiroaki Yasutomo
CTO / Technical Director
Wongeun Heo
Senior Interactive Designer
Junichi Nishiyama
Senior Interactive Designer
Umi Teranishi
Project Manager
Tsukasa Tokura
Front-end Engineer
Keitaro Suzuki
Design Director

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