Earth & Space Exploration Center Branding

Client
Earth & Space Exploration Center, Ritsumeikan University(ESEC)
Role
ArtDirection, Design
Date
Jun 2023

Overview

Opening the door to expansion of living spaces on the Moon and planets, and the development of habitats and living spaces.

The Earth & Space Exploration Center (ESEC) at Ritsumeikan University is Japan’s first research organization dedicated to expanding human habitation to the Moon and planets, and to building space exploration infrastructure that will serve as exploration bases ahead of the construction of habitats and living spaces in the future. Shiftbrain was tasked with creating ESEC’s logo, logo motion, website, original type face, stickers, and other tools.
The website was created in collaboration with gaz Inc. using the no-code tool “STUDIO”.

Insight

Symbols that an organization that researches the future can take pride in.

ESEC’s mission is to independently construct exploration and development centers in unexplored areas and bring cutting-edge observational data to the world. When the organization was established, designs that could serve as symbols that the team could take pride in were required.

Idea

Facing the challenge of unexplored areas.

We created an emblem and logo motion that symbolize ESEC’s spirit of exploration and passion for taking on the challenges of unexplored areas. We envisioned the possibility of the logo eventually being adopted for use on exploration and research equipment, and aimed to create an “E” logo that can be seen from all angles, no matter the perspective.
We also created an original typeface that expresses the organization’s progressive spirit and challenges, and deployed it throughout the website.

Project team

Takuma Kato
CEO / Producer
Ryohei Kamada
COO / CDO / Art Director
Takayoshi Kishimoto (TYO Third)
Producer, Creative Director
Yuichi Yoshimura (gaz, Inc.)
Project Manager, Developer(STUDIO)

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