northobject Corporate Site

Client: northobject co.,Ltd

Role: Planning, Project Management, ArtDirection, Design, Development

Date: May 2024

Overview

A message to share with the brand's stakeholders.

We renewed northobject’s corporate site. The company offers a range of products and services, including apparel, home goods, food, and event hosting, guided by the principle of “Making a fulfilling life more accessible for moms and families.”

Insight

Telling northobject's story.

Before the website renewal, the presentation of the company’s mission and diverse business activities lacked consistency and failed to convey its key messages effectively. Shiftbrain was tasked with reorganizing, visualizing, and effectively communicating this information to stakeholders.

Idea

Presenting "the world of northobject" in a picture book format.

The renewed website mainly features illustrations of the Everyday Living Entertainment Park Keitto, which northobject created to help people achieve “a fulfilling life,” to give viewers a general idea of the brand’s business model. We created a cohesive narrative by pairing these illustrations with each brand and its philosophy. To enhance the experience, we utilized tactile textures and handpicked design elements, making the journey through the website feel like reading a picture book that brings the company’s philosophy and actions to life.
To reflect the changing seasons, a fundamental company value, we also developed a dynamic color scheme for each brand page that updates approximately every 40 days. This seasonal design adds a fresh look to each brand page and allows them to serve as stand-alone marketing tools.