FOURDIGIT Inc. 20th Anniversary
- Client
- FOURDIGIT Inc.
- Role
- Planning, Copy, Project Management, ArtDirection, Design, Development
- Date
- Jan 2021
- Overview
-
We created a website and booklet that expresses a message for the 20th anniversary.
We created a website and booklet that expresses a message for the 20th anniversary.
We were in charge of producing a special website commemorating the 20th anniversary since the foundation of FOURDIGIT, and an in-house commemorative booklet connected to it. After that, the transcripts and images made here branched out into other various measures such as in setting up electronic billboards for offices, holding events, and producing original goods, etc.
- Insight
-
How to link the path taken since it was founded with "We connect".
How to link the path taken since it was founded with "We connect".
This site and booklet are not just for taking a look back over the past 20 years. After tracing the path taken since its founding to the present day, we discovered why it led to working out the slogan “We connect” for the future, and the many challenging measures that accompanied it, and aimed to get consent and understanding from both inside and outside the company.
- Idea
-
Showing the history and its future just by scrolling.
Showing the history and its future just by scrolling.
On the website we have likened the many changes that the internet’s environment and condition has gone through since the founding of FOURDIGIT, to a helical time tunnel, and arranged the contents in chronological order from top to bottom within it.
Also, beyond that is an explanation for “We connect”, that is the slogan for the next three years. We expressed that the history so far is a cornerstone for the future to come, by showing them both side by side on the website.
Print illustrations by nakaban are used for the motifs that symbolize each age. Even when using digital media, the company’s identity that makes you feel the craftsmanship and human warmth that goes into creating things, is reflected.
- Impact
-
A new shape and location, born as one.
A new shape and location, born as one.
The main purpose here was to sketch out the same future for all of the personalities who work at FOURDIGIT. The strong symbols and simple copies used on this website were put to practical use for the decoration, exhibition design and opening movie of the venue for the 20th anniversary event that was held afterwards.
They were also used in the design of the floating pens and instant cameras, which are original goods produced to commemorate the 20th anniversary, and were delivered to the staff.
Project team
- Takuma Kato
- CEO / Producer
- John Nishiyama
- CSO / Copywriter
- Masashi Fujiyoshi
- CDO / Art Director / Designer
- Wongeun Heo
- Senior Interactive Designer
- Hiroaki Yasutomo
- CTO / Technical Director
- Takaaki Sato
- Developer
- nakaban
- nakaban
- Shuhei Yoshida
- Photographer
- glassy&co.
- Editing, Writing
Project Story
「未来は、地続きだ。」 FOURDIGIT20周年企画にかけた想い【Insight Magazine】|SHIFTBRAIN
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