FOURDIGIT Inc. 20th Anniversary

Client
FOURDIGIT Inc.
Role
Planning, Copy, Project Management, ArtDirection, Design, Development
Date
Jan 2021

Overview

We created a website and booklet that expresses a message for the 20th anniversary.

We were in charge of producing a special website commemorating the 20th anniversary since the foundation of FOURDIGIT, and an in-house commemorative booklet connected to it. After that, the transcripts and images made here branched out into other various measures such as in setting up electronic billboards for offices, holding events, and producing original goods, etc.

Insight

How to link the path taken since it was founded with "We connect".

This site and booklet are not just for taking a look back over the past 20 years. After tracing the path taken since its founding to the present day, we discovered why it led to working out the slogan “We connect” for the future, and the many challenging measures that accompanied it, and aimed to get consent and understanding from both inside and outside the company.

Idea

Showing the history and its future just by scrolling.

On the website we have likened the many changes that the internet’s environment and condition has gone through since the founding of FOURDIGIT, to a helical time tunnel, and arranged the contents in chronological order from top to bottom within it.
Also, beyond that is an explanation for “We connect”, that is the slogan for the next three years. We expressed that the history so far is a cornerstone for the future to come, by showing them both side by side on the website.
Print illustrations by nakaban are used for the motifs that symbolize each age. Even when using digital media, the company’s identity that makes you feel the craftsmanship and human warmth that goes into creating things, is reflected.

Impact

A New Shape and Location, Born as One

The main purpose here was to sketch out the same future for all of the personalities who work at FOURDIGIT. The strong symbols and simple copies used on this website were put to practical use for the decoration, exhibition design and opening movie of the venue for the 20th anniversary event that was held afterwards. 

They were also used in the design of the floating pens and instant cameras, which are original goods produced to commemorate the 20th anniversary, and were delivered to the staff.

Project team

Takuma Kato
CEO / Producer
John Nishiyama
CSO / Copywriter
Masashi Fujiyoshi
Art Director / Designer
Wongeun Heo
Senior Interactive Designer
Hiroaki Yasutomo
CTO / Technical Director
Takaaki Sato
Developer
nakaban
nakaban
Shuhei Yoshida
Photographer
glassy&co.
Editing, Writing

Project Story

「未来は、地続きだ。」 FOURDIGIT20周年企画にかけた想い【Insight Magazine】|SHIFTBRAIN

「未来は、地続きだ。」 FOURDIGIT20周年企画にかけた想い【Insight Magazine】|SHIFTBRAIN

View Detail

Related Projects