LayerX Branding
- Client
- LayerX Inc.
- Role
- ArtDirection, Design, Development
- Date
- Aug 2023
- Overview
-
Reflect on how you want to be as a brand.
Reflect on how you want to be as a brand.
The corporate brand renewal of LayerX, a company that aims to digitize all economic activities.
SHIFTBRAIN collaborated with Park Co., Ltd., which was responsible for concept development and copywriting, and SHIFTBRAIN was in charge of designing and producing the logo, logo animation, corporate website, and various tools.
- Insight
-
To spread LayerX's values to society.
To spread LayerX's values to society.
On the occasion of its 5th anniversary, LayerX took the opportunity to reflect on “what LayerX should be” for the future. In order to fulfill the mission set in 2020, LayerX needed to digitize all economic activities and strive towards creating a “better society” where various people’s creativity can flourish. It was necessary to reconfirm “what kind of existence LayerX should be” and “what role it should play.” Furthermore, with the anticipation of further business and organizational expansion, it was important to effectively communicate the renewed brand values to the stakeholders who will continue to increase in number.
- Idea
-
Digital and a softness that is "human-like".
Digital and a softness that is "human-like".
In the new logo, we express the idea of “continuously adding layers to society and creating them” from the origin of the company name, as well as the way various information and people gather around the company. By expressing the same concept in logo animation and the main visual of the corporate website, we represent the consistent presence of LayerX.
In order to convey the interactive and open corporate culture that values sincerity and reliability to the outside world, the corporate website has scattered photos that reflect this atmosphere throughout. The website embodies the “essence” that is suitable for the company’s goal of creating a gentle digital society filled with hope.
Project team
- Kazuya Okada
- COO / CMO / Producer
- Koya Sonoyama
- Account Planner
- Tamami Maekawa
- Producer
- Ryohei Kamada
- External Advisor / Art Director
- Hiroki Miyamoto
- Art Director / Designer
- Sayaka Kiyose
- Front-End Developer
- Wongeun Heo
- Senior Interactive Designer
- Takaaki Sato
- Developer
- Hiroaki Yasutomo
- CTO / Technical Director
- Kentaro Oda
- Junior Designer
- Shun Nozaki (LayerX Inc.)
- Designer, Manager
- Momoe Chiba (LayerX Inc.)
- BX Designer
- Daisuke Tamura (PARK Inc.)
- Copy Writer
- Kengo Iida (PARK Inc.)
- Copy Writer
- Tetsuya Kobayashi (BACON inc.)
- Director, Project Manager
- Shoi Okuda (EDP graphic works Co.,Ltd)
- Illustrator, Motion Graphics Designer
- Kenichi Aikawa
- Photographer
