We were involved in the branding of the newly established creative team “MAGIC”, at OBORA Printing Co., Ltd. We were in charge of the VI, the website, and the brand book, starting from the concept of “creating an emotional experience together, that moves the heart”, presented by F-inc, who designed the overall brand. In addition, in order to deliver a more tangible “emotional experience” to users, we planned output ideas that were not restricted by any medium, and created mock-ups that were close to the actual product.

We created a VI using the “hands of various experts” within the MAGIC team as a motif, with a double color explosion as the mechanism. Using the VI as a starting point, we designed the brand experience by interspersing the site and brand book with content that spoke to the team’s strengths and other aspects of the brand. On the website, we used the WebGL multiplier effect to create MAGIC in each content area, which changes what you see when you look at the website through the VI.

To give users a sense of the potential of the newly launched MAGIC team, we designed specific content ideas that could be provided by MAGIC’s technical and planning capabilities. We also published content to the website and brand book that gives a more tangible sense of what MAGIC’s concept of “emotional experience” is.