Morght Branding
- Client
- Morght Co., Ltd.
- Role
- Planning, Copy, Project Management, ArtDirection, Design, Development
- Date
- Sep 2023
- Overview
-
A fresh start for a company's second phase.
A fresh start for a company's second phase.
Morght Co., Ltd. is known for its “NELL” bedding brand, which delivers a premium sleep experience at an affordable price. As the company entered its second phase, we were tasked with the total branding of the company, including CI and various tools.
- Insight
-
Bringing stakeholders together.
Bringing stakeholders together.
As Morght looked to further expand its business and workforce in the future, it needed to bring all their stakeholders together, including prospective employees and investors. It was essential to clearly establish the “uniqueness” of the company. We decided to build the brand around the keywords “The Best = professionalism,” “Breakthrough = outstanding work,” and “For You = love for others,” which emerged from interviews with management and on-site employees.
- Idea
-
Clear outputs that uplift those who see it.
Clear outputs that uplift those who see it.
Beginning with the formulation of a mission, vision, and values, we were ultimately responsible for a total branding that included the creation of a logo, corporate website, business cards, stickers, lanyards, and other items. By consolidating the outputs that derive from the three keywords mentioned above, we aimed to convey the warmth of Morght, a sense of empathy, and expectations for the future that the company is unveiling.
Project team
- Kazuya Okada
- COO / CMO / Producer
- Koya Sonoyama
- Account Planner
- John Nishiyama
- CSO / Copywriter
- Ryohei Kamada
- External Advisor / Art Director
- Kento Ishizuka
- Designer
- Junichi Nishiyama
- Senior Interactive Designer
- Hiroaki Yasutomo
- CTO / Technical Director
- Umi Teranishi
- PMO / Project Manager
- Chihiro Shigeta
- Project Manager
- Masaya Yamamoto (ingraft Inc.)
- Planner
- Soshi Setani
- Photographer