Morght Branding

Client: Morght Co., Ltd.

Role: Planning, Copy, Project Management, ArtDirection, Design, Development

Date: Sep 2023

Overview

A fresh start for a company's second phase.

Morght Co., Ltd. is known for its “NELL” bedding brand, which delivers a premium sleep experience at an affordable price. As the company entered its second phase, we were tasked with the total branding of the company, including CI and various tools.

Insight

Bringing stakeholders together.

As Morght looked to further expand its business and workforce in the future, it needed to bring all their stakeholders together, including prospective employees and investors. It was essential to clearly establish the “uniqueness” of the company. We decided to build the brand around the keywords “The Best = professionalism,” “Breakthrough = outstanding work,” and “For You = love for others,” which emerged from interviews with management and on-site employees.

Idea

Clear outputs that uplift those who see it.

Beginning with the formulation of a mission, vision, and values, we were ultimately responsible for a total branding that included the creation of a logo, corporate website, business cards, stickers, lanyards, and other items. By consolidating the outputs that derive from the three keywords mentioned above, we aimed to convey the warmth of Morght, a sense of empathy, and expectations for the future that the company is unveiling.