NTT DATA INSTITUTE OF MANAGEMENT CONSULTING, Inc. Recruitment Site

Client: NTT DATA INSTITUTE OF MANAGEMENT CONSULTING, Inc.

Role: Planning, Copy, Project Management, ArtDirection, Design, Development

Date: Mar 2024

Overview

To recruit the future leaders of JAPAN.

We have developed the recruitment site for NTT DATA INSTITUTE OF MANAGEMENT CONSULTING, which is distinguished by its strategic consulting and think tank capabilities, focusing on high-level consulting.

Insight

Establishing a unique position in the dynamic consulting industry.

In the consulting industry, known for its high applicant turnover and competitive nature, attracting and retaining top talent remains a significant challenge. The recruitment site was tasked with clearly defining the unique opportunities available here, fostering expectations, and converting visitors into applicants.

Idea

Consistently portraying "Authenticity" and "Light."

Supporting both governmental and private sectors and offering comprehensive solutions from social issue resolution to corporate transformation, we position ourselves as the training ground for genuine consultants essential in navigating an uncertain society. This concept underpins the site’s information architecture and copywriting. The recent renewal, inspired by the vision “Lighting the way to a brighter society,” utilizes light-themed graphics, photo direction, and animations to convey this vision.