DRAFT Inc. is an architecture and space design company. They recently teamed up with a general real estate company, Sun Frontier Fudousan Co., Ltd., and we created a service website for their new office building brand “+SHIFT”.

As telework and working from home become the norm, the way in which we work is undergoing a major transition and is becoming increasingly diverse. In response to this trend, +SHIFT was born, aiming to make working more enjoyable and also to promote the growth of companies, businesses, and people. It is necessary for us to shift and change our way of thinking from conventional office values to the new standards of the future. We were tasked with finding a way to express this idea that was incorporated into the brand.

We aimed to create an impression of +SHIFT as “a place people could use in a light-hearted way and enjoy working”, and designed the colors, fonts, and illustrations with a sense of intimacy. The illustrations were commissioned to Yunosuke-san, who specializes in simple and gentle tones. Additionally, we fully conveyed the exterior and interior of the building, designed by DRAFT, using many photos, including those taken with a 360˚ camera.