SHIFTBRAIN 20th Special Site

Client: SHIFTBRAIN

Role: Planning, Copy, Writing, Project Management, ArtDirection, Design, Development

Date: Feb 2023

Overview

Returning to our roots for our 20th anniversary.

SHIFTBRAIN’s 20th-anniversary project. We created an anniversary logo, slogan, special website, showreel, VR office, corporate font, and original merchandise.This is a project for SHIFTBRAIN’s 20th anniversary. We created the anniversary logo and slogan, special website, showreel, VR office, corporate font, and original goods.

Insight

Can this milestone serve as an opportunity to unite our company's spirit?

When we considered the purpose of the anniversary, the main goal was to unify our company’s spirit once again for the next 10 to 20 years. It is crucial to have a pure passion for creating things in order to continuously improve creative quality and bring about positive impact for clients and society. By declaring this spirit once more, we set a goal to build excitement not only within the company but also with those outside who will encounter SHIFTBRAIN in the future.

Idea

Unleashing "Joy."

“If we create this, it will delight and surprise everyone.” With that mindset we concentrated on developing ideas that we ourselves found enjoyable. Ideas such as “Since we are now in the remote era, wouldn’t a VR office be intriguing?” and “Since we’ve created variable fonts, how about creating variable merchandise as well?” fueled our enthusiasm throughout the project. To maximize its impact, we integrated offline elements, such as distributing our newly created original merchandise to all employees at company-wide events.