For Expo 2025 Osaka, Kansai, Japan, we developed the portal site, guide site, and pavilion-linked landing page for “The Land of NOMO,” the pavilion presented by the Panasonic Group.

The way we perceive things changes greatly depending on the state of our hearts—objects and hearts reflect each other like mirrors. This philosophy lies at the core of “The Land of NOMO.” The Expo serves as a chance to envision the future, and children are the ones who will shape it. To help them live in a richer tomorrow, the pavilion aims to create experiences that inspire each child to believe in themselves and take the first step forward. With the tagline “Unlock your nature,” the butterfly was chosen as a symbol of self-liberation and soaring into the future.

Against this backdrop, we worked on three key touchpoints: before, during, and after the pavilion experience. Through the portal site, the guide site, and the post-visit landing page, we aimed to spark anticipation, immerse visitors, and create moments that inspire them to take the first step toward a better tomorrow.

On the portal site, we expressed children’s overflowing creativity—their “hearts”—through abstract objects. As they follow a butterfly through a spring of imagination, “The Land of NOMO” unfolds before them. This immersive key visual design was crafted to draw visitors into this mysterious world. To embody the concept of “reflecting each child’s heart,” we also introduced an interactive feature where the color of the butterfly changes in response to one’s voice, allowing each child to create their very own butterfly.

The guide site introduces the pavilion’s contents. It uses ultrasonic signals—inaudible to the human ear—captured as location data to provide contextual explanations. To ensure accessibility, information is presented in both audio and text formats, making it enjoyable for all visitors.

Finally, on the post-visit landing page, children can meet their own unique butterfly. During the pavilion experience, facial expressions are captured by sensors, which generate a personalized butterfly and issue a QR code. Scanning the code takes them to the landing page, where the butterfly they encounter functions as a gateway—symbolizing children taking flight—leading them toward other content and new experiences.