Goodpatch Corporate Site

Goodpatch Inc.
Planning, Project Management, ArtDirection, Design, Development, Technical Direction
May 2020


Thinking from the question "why" to reveal the essence.

The corporate website of Goodpatch Corporation went public in June 2020. We aimed for a unique renewal that was appropriate for the IPO of an unparalleled design company in the world.


Expressing uniqueness throughout the website.

To express the vision, mission, and stance of Goodpatch, we unified the entire website into a structure that gives the impression of a series of stories starting from “Why”, and created icons and diagrams derived from the “patch” and “circle” motifs in the logo. The Top page in the site boldly displays a motion graphic image worked on by ALLd. along with a catchphrase. We produced a first view that reminisces on Goodpatch’s original UI design, including indicators and app icons. Hidden elements and gimmicks are also scattered throughout the site, as is typical of a company that values playfulness.


Faster and more efficient.

As a platform for information dissemination for listed companies, improving operational efficiency was also an important issue. The administration screen, which was originally distributed across multiple CMSs, was integrated into WordPress. By using for the backend and Next.js for the frontend and separating the development responsibilities, we were able to reduce the burden of having multiple engineers involved in operations. In addition, component-oriented development using React has made the site more efficient to build and robust enough to withstand complex specifications.


Design has the power to drive the world forward.

The redesign of the website carried out just before the IPO was effective as a message to reaffirm internally and externally the importance of “for what purpose and for whom we design”.
Additionally, as the IPO caused a drastic change in circumstances surrounding the company, the contents of Why design (why we embrace design) and Story (the secret story of the company’s founding) have made a contribution from a hiring perspective as they convey the company’s unchanging beliefs and stance on design.

Project team

Masaya Yamamoto
COO / Creative Director
Gen Shibano
Project Manager
Masashi Fujiyoshi
Art Director / Designer
Ryohei Kamada
COO / CDO / Art Director
Hiroki Miyamoto
Art Director / Designer
Yuhei Yasuda
Front-End Developer
Takaaki Sato
Hiroaki Yasutomo
CTO / Technical Director
Serika Ikurumi
Front-end Developer

Related Projects