Goodpatch Corporate Site

Goodpatch Inc.
Planning, Project Management, ArtDirection, Design, Development, Technical Direction
May 2020


Thinking from the question "why" to reveal the essence.

The corporate website of Goodpatch Corporation went public in June 2020. We aimed for a unique renewal that was appropriate for the IPO of an unparalleled design company in the world.


Expressing uniqueness throughout the website.

To express Goodpatch's beliefs and stance, we unified the entire website into a structure that gives the impression of a series of stories starting with the question "why", and created icons and illustrations derived from the "patch" and "circle" motifs of the logo. On the top of the site, we boldly placed a motion graphic video that incorporates a somewhat familiar UI created by ALLd. along with a catchphrase to remind the UI design that is the origin of Goodpatch. Hidden elements and gimmicks are also scattered throughout the site, as is typical of a company that values playfulness.


Faster and more efficient.

As a platform for information dissemination for listed companies, improving operational efficiency was also an important issue. The administration screen, which was originally distributed across multiple CMSs, was integrated into WordPress. By using for the backend and Next.js for the frontend and separating the development responsibilities, we were able to reduce the burden of having multiple engineers involved in operations. In addition, component-oriented development using React has made the site more efficient to build and robust enough to withstand complex specifications.

Project team

Masaya Yamamoto
COO / Creative Director
Gen Shibano
Project Manager
Masashi Fujiyoshi
Art Director / Designer
Ryohey Kamada
Art Director / Senior Designer
Hiroki Miyamoto
Art Director / Senior Designer
Yuhei Yasuda
Front-End Developer
Takaaki Sato
Hiroaki Yasutomo
CTO / Technical Director
Serika Ikurumi
Interactive Designer

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